KFC is Also Introducing Artificial Meat, and It Must be Delivered for Free!

KFC announced that it will partner with artificial meat company Beyond Meat to start trials of plant-based chicken nuggets and boneless chicken wings in Atlanta. Customers will receive these artificial meat products for free when they purchase other meals, but they need to give their experience back to KFC.



In fact, a few months ago, the media revealed that KFC is researching and developing vegetarian fried chicken and vegetarian chicken burgers in the United Kingdom. Kevin Hochman, president of KFC ’s US business, also expressed his attitude to artificial meat in an interview in May:

KFC's intention to distribute artificial meat for free is also obvious, that is, to test customer acceptance of this new ingredient, KFC said in a statement that it will evaluate whether to conduct a larger pilot based on the feedback from customers in the Atlanta area. And even promoted across the United States.



▲ Picture from: globalmeatnews



Although there are many restaurants introducing artificial meat, KFC is the first fast food chain brand to provide vegetarian chicken. If this can be widely accepted by customers, KFC's breeding costs will be greatly reduced in the future. After all, only KFC and McDonald's broilers need hundreds of millions each year.


Since the beginning of this year, Beyond Meat's artificial meat has appeared in more and more fast-food restaurants in the United States and Canada. Generally, it has appeared as a substitute for ground beef and sausage in burgers, but now chicken alternatives have begun to receive more attention. .

Tyson Foods, the largest meat processing company in the United States, has launched chicken nuggets made of pea protein, egg white, bamboo, and linseed, and Perdue Foods, one of the largest chicken meat producers in the United States, is also about to launch frozen chicken nuggets made of vegetable protein.

In addition to KFC, Subway, currently the largest number of fast-food restaurants in the United States, also announced earlier this month that it would partner with Beyond Meat to introduce artificial meatball sandwiches to 685 stores in North America.

Although artificial meat is still new, the cooperation between fast-food restaurants and artificial meat companies may be a win-win situation. According to data from market research organization inMarket inSights, the 59 branch stores that sell artificial meat burgers at Burger King saw an average 18.5% increase in customer traffic in April compared to the US branch in the month and an average of 16.75% higher than last month.


Del Taco, another U.S. fast-food chain, is launching a meat-free version of the Mexican Taco Beyond Taco at 580 stores across the United States, resulting in increased foot traffic and sales.



The market ’s good reversal of artificial meat has prompted more catering brands to introduce artificial meat in their stores, and has also boosted the stock price of artificial meat companies. Beyond Meat, the “artificial meat first share”, has risen more than its stock price since its listing in May. 500%.


However, the rising popularity of artificial meat has also caused some controversy. Not long ago, John Mackey, co-founder of Whole Foods, the world's largest organic supermarket chain, questioned artificial meat day. He believes that this highly processed food may not be healthy for health. benefit.


Whether this statement is accurate remains to be proven, but when people walk into KFC and McDonald's, health is no longer a primary consideration